![]() ![]() Kory Grow writing for Rolling Stone deemed the clip "stunning" and noticed how the duo looked "serene" in it resembling "works of arts themselves". Otis Hart of NPR called the video "extravagantly produced six minutes, filled with high art, pastel suits and turnt up museum parties". The cost of the music video is unconfirmed, but details regarding renting out the Louvre for private events can be found on their website. Statues and paintings such as Winged Victory of Samothrace, Venus de Milo, and The Coronation of Napoleon are featured throughout the video as the duo lip-sync the lyrics to the track. ![]() Once the song starts playing, the scene cuts to the duo poised atop a marble staircase while dancers lay across the descending steps contracting and releasing their torsos to the rhythmic flow of the song. The visual narrative moves on to reveal the empty halls at the Louvre and the pair posing in front of Leonardo da Vinci's masterpiece the Mona Lisa. ![]() ![]() It opens with a man who has wings, seen crouching as bells and sirens are prominent in the background, and features visual imagery suggesting comparisons and linkages between wealth, status, and royalty in the Renaissance-era artwork and the eventual evolution of these characteristics into the Carters. The video premiered on the second night of the London show during their On the Run II Tour at the London Stadium. The music video for the song was directed by Ricky Saiz, produced by Iconoclast, and filmed in the Louvre in Paris and Los Angeles, California in May 2018. The museum has created a guided tour centered around the works of art seen in the "Apeshit" video. The Louvre said there was a more than 50% increase in under-30 visitors in 2018 thanks to the video shot by the couple in the museum, marking a record number of visitors with over 10 million. The video was as over-the-top and luxurious as one would hope, taking over the Louvre and filling it with a sea of black and brown dancers and models amongst the world’s most iconic art pieces." The Guardian listed "Apeshit" at number 21 on their year end ranking, while Q at number 19, and The Village Voice at number 14. For Pitchfork, it was the 85th, while Rolling Stone named the song as the 24th best one of 2018, writing: "Rumors swirled for years that one day the biggest music power couple of all time would release a collaborative album together. In December 2018, Billboard ranked "Apeshit" as the 27th best song of the year. Simon Reynolds cited "Apeshit" as an example for the continuing "triumph" of Auto-Tune in contemporary music, with Beyoncé "jump on the trap bandwagon a transparent attempt to compete on urban radio by adopting the prevailing template of commercial-yet-street rap". Kory Grow writing for the Rolling Stone described the beat as "hard-hitting". Otis Hart of NPR dubbed the song one of the catchiest to be released in 2018, adding that it "lives up to the grandeur on first listen". The video received eight nominations at the 2018 MTV Video Music Awards, including for Video of the Year, and a nomination for Best Music Video at the 61st Grammy Awards. The song was released on June 16, 2018, as the only single from the duo's collaborative studio album Everything Is Love, along with a music video filmed at the Louvre in Paris. The song was written by the duo, Pharrell Williams, and Quavo & Offset from the hip hop trio Migos, with the former three producing the song alongside Stuart White and the latter two providing ad-libs on the song. " Apeshit" (stylized in all caps) is a song by American musical duo The Carters, composed of Beyoncé and Jay-Z. Celebration is therapeutic, too.For a definition of the term "apeshit", see the Wiktionary entry apeshit. Yes “APESHIT” is a club-ready “banger” on which a wealthy couple celebrates their success and status, but it is also a celebration of enduring love, black love, and black excellence. When Jay chimes in with his homonyms, zoological references, and shots at the Grammys and the NFL, it’s not to steal the show, it’s to set the stage for her to show off her dexterity and hype up his wife. Rapping her verses and singing the chorus and pre-chorus with Quavo ad libbing, Bey’s delivery is flawless: “Poppin’, I’m poppin’/My bitches are poppin’/We go to the dealer and cop it all/Sippin’ my favorite alcohol/Got me so lit I need Tylenol/All of my people I free ’em all.” Whether she’s bragging about buying her man a jet or politely telling their detractors to “get off my dick”-over Pharrell’s high-energy 808 and synth production-she is always confident and authoritative, the one in control. “APESHIT” is credited to the Carters collectively, but it’s really Beyoncé’s song. ![]()
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